Beta Adult Sensitive 14kg

New improved recipe

Salmon as the no.1 ingredient

With natural prebiotic, proven to help improve digestive health

Dual shape and size kibbles for slower chewing

Tailored nutrition to help support sensitive skin and digestion

Proudly made in our Suffolk factory

Sensitive digestion - with high quality protein salmon and rice, to help support good digestion

Skin sensitivity - with vitamins, zinc and omega 3 & 6 fatty acids, important skin nutrients to help reduce possible discomfort

Healthy immune system - with antioxidants to help support natural defences

Made with selected natural ingredients and with no added artificial colours, flavours and preservatives

We know that some dogs are more sensitive to food than others, but that does not have to stop your dog from living an active and curious life. That is why our PURINA BETA® tailored nutrition Sensitive food is specially formulated with salmon, a high quality protein which helps to support good digestion, as well as with Omega 3&6 fatty acids that helps reduce possible discomfort in your dog's sensitive skin. It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health that help your sensitive dog get the most out of his day. And all this without including any added artificial colours, flavours or preservatives.

Naturally Tailored Nutrition

Like you - we know that dogs are happiest and healthiest when they are free to live a life unleashed - as real dogs should….outdoors, exploring the world, and having fun! This is why PURINA, with our 90 years of expertise in dogs' nutrition and behaviour, have created BETA®: A tailored range of food, made using carefully selected natural ingredients, and with Turkey, Chicken or Salmon as our No.1 Ingredient. Inspired by nature, and also made in our Suffolk factory, all our products provide healthy inside out nutrition that helps your dog to live an active and curious life.

BETA®: Free the Real Dog Inside

Shadow was found in a rescue centre, and it was love at first sight for me. He's such a great character and is not timid at all. It's amazing really - he's fearless, and he's so confident. He's a real Thrillseeker. In the park he hares around chasing birds… that's his favourite past time and normally he'll go for a splash in the pond too, regardless of the temperature! As he's a rescue, I'm still learning about his food sensitivities. So I feed him a Sensitive diet to help keep him feeling, and looking great!” Charlotte, from London

Which Type is Yours?

We know dogs are happiest and healthiest when they're free to live a life unleashed, exploring the world, and having fun. Being #realdogs. To help you Free the Real Dog Inside, we've created six inspiring examples of #realdogs and what gets their tails wagging.

#RealDogs

The Buddy

They greet strangers like old friends, and old friends like family. Never happier than with other dogs and people.

The Jester

Life's a stage, and they're here to entertain! Because nothing is more fun than a new game.

The Thrillseeker

They just love to dive right in. Splashing, swimming, rolling, and the messier the better!

The Foodie

They're not just food motivated… They're food obsessed! Relishing the world through their mouths.

The Chaser

They were born to move - fast! That's why they need to run, track and retrieve.

The Explorer

Every walk is the start of a new mission… digging, climbing, and uncovering - and probably ends with a bath!

Health Claims

With high quality protein salmon and rice, to help support good digestion

With vitamins, zinc and omega 3 & 6 fatty acids, important skin nutrients to help reduce possible discomfort